Home > 我就是未分类 > 不断创新才是生存之道

不断创新才是生存之道

December 13th, 2005

从Furl,Bloglines、Flickr、Myspace到del.icio.us,一个个web2.0相继沦陷。丁磊说:”WEB2.0那些新公司想超越我们极难。”在他看来,三大门户可以随时复制他们摸索出的”那点东西”。不过看来国际大鳄似乎连复制都懒得复制,直接拿钱砸就对了,玩不赢你我收了你。

keso说:“一不留神,让Yahoo!、Google长成巨人这种事,以后恐怕越来越不容易发生了 。“

为什么不容易发生?是因为壁垒少了,没什么保护自己。Web2.0只是个概念,不是技术,不能申请专利不能限制别人使用。而资金?VC们虎视眈眈,1.0
们的触角更是四处游弋,难道跟他们拼资金?除了技术和资金,恐怕就是所谓的先入优势了。靠自己先进入某个市场来控制用户群,控制了用户别的企业很难再进入
这个市场,比如QQ。可是Web2.0偏偏讲究开放,一个Rss订阅还要提供一OPML的导出,各种以用户为中心的服务的提供,使网站显得不那么重要,搬
家的成本逐渐降低,相信以后会更低,先入优势也不再是“杀手级”壁垒,还有什么能保护自己?周鸿一的脸皮江南春的嘴 显然不是每个人都能拥有的,要想保护自己,就必须与对手保持一定的距离,当然,是在他前面。

google号称全世界唯一一个想让用户尽快离开自己的公司,当然,指的是搜索的时候。就是这么个公司,在所有人认为微软不可超越的时候,股价噌噌的网上飚,上市1年多市值上千亿还要进纳斯达克100指数 。他的壁垒是什么?开放的政策让自己处在一个看似毫不保护。但是想想他月经般的新产品吧,让对手永远够不着自己。保持创新是保护自己最好的方式。不要老想着什么壁垒什么企业利益,不断的前进,只要比别人快一步就行了。

当然,要一直比别人快一步很难,但Web2.0时代就是这样,要想成功,就是要不停的创新,而且由于别人会追的很快,所以要果断。其实任何一点小的改进,
都能使自己与对手保持距离,任何为用户提供方便的小花招,都能成为保护自己的手段。别花什么心思去考虑怎么为回来者设置障碍,相反,如果不断的保持前进,
采取开放的政策更能控制整个市场,因为都是你的技术,你的思路,市场都在你的引导下前进。这才是保护自己的最好方式。

yahoo!之所以选择收购,很大程度上是因为它不是google,他已经跟不上现在互联网创新的速度,他能够复制,却很难保证自己跟的上flickr,跟的上del.icio.us。所以选择收购,不只是收购一个公司,更是收购一种精神 。Yahoo!尚且如此,只要坚持前进,还怕自己没什么保护?

我相信还会有巨人产生。谁能想到微软能从IBM身后站起来?而两年前,我们还在感叹微软不可战胜,现在已经在讨论微软在Google的压力下还能活多久。每一个巨人都有他自己成长的方式,但每种方式都有个共同的特点:让人意想不到。

相信下一个巨人,会以另一种意想不到的方式成长起来——当然,如果谁想到了,他就有可能是那个巨人。

我就是未分类

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